The list, announced on September 6th, features a bevy of world-renowned figures, from CEOs and politicians to Hollywood A-listers like Selena Gomez. Jennie stands as the sole Korean celebrity to make the cut. WWD describes Jennie as someone who “has long been a fashion powerhouse as one of Karl Lagerfeld’s last handpicked Chanel muses, and more recently as the face of Calvin Klein.”
Jennie’s influence in the fashion world was further demonstrated in May when she collaborated with Calvin Klein on a design project. A single social media post about the collection had a “media impact value (MIV) topping $2.1 million, while her campaign for the brand generated $6.8 million in MIV.” Launchmetrics developed the MIV metric, which converts the reach of a star or influencer on social media and other platforms into a monetary value.
It doesn’t stop there. WWD also noted that “Kim debuted two Chanel campaigns this year, with Coco Crush fine jewelry kicking off in January and the Chanel 22 bag in March, and her Paris Fashion Week appearance generated $4.5 million in MIV alone — 17 percent of the total for Chanel’s February show.”
Jennie’s star power was equally evident when she graced the red carpet at Cannes for the HBO drama The Idol. WWD wrote, “That appearance dominated the film festival, as she topped the MIV list, with her appearance generating $1.9 million in MIV.”
When WWD caught up with her at Paris Fashion Week, Jennie had some empowering words to share: “Women can be powerful by knowing that their voice matters and knowing their own worth. Especially in an industry like mine, being confident in what I believe in is very important. When we’re free to be creative and go for what we want, that’s how we can be powerful.”
On a related note, BLACKPINK will be meeting their local fans soon. The act will perform an encore concert in Seoul at the Gocheok Sky Dome on the 16th and 17th of this month, bringing their world tour to a stunning conclusion.