As Boyfriend on Demand gears up for its March 6 release on Netflix, a playful behind-the-scenes comment by Jisoo has unexpectedly ignited debate among fans.
In the series, Jisoo plays an overworked artist who escapes reality through an app filled with AI-generated boyfriends.
During promotions, co-star Seo In Guk shared that Jisoo frequently joked about artificial intelligence on set, reportedly saying, “How dare AI catch up to humans?” and adding “Stupid AI” in a playful tone.
Seo Inguk reveals JISOO constantly complained about AI during filming:
“How dare AI catch up to humans? (…) Stupid AI,” JISOO adds in the interview. pic.twitter.com/gZHyygIb0t
— Pop Base (@PopBase) March 4, 2026
While many fans found her remarks amusing, especially given the show’s AI-centric premise, others criticized her comments as hypocritical.
Some pointed to her past projects, including the AI-featured “Eyes Closed” music video with ZAYN and BLACKPINK’s “GO,” which credited AI-powered VFX work.
She’s so performative, help. She did a whole AI ad and MV recently, the irony. https://t.co/u3PYRtxU6g pic.twitter.com/agbg2vnbV0
— isa (@solmerv) March 4, 2026
Jisoo calling AI ‘stupid’ while BLACKPINK’s last MV was literally AI-generated backgrounds? Hypocrite much? Sit this one out queen, your career’s next on the replacement list .
— Scroll Strom X (@ScrollStromX) March 4, 2026
the hypocrisy… girl u collaborated with gemini AI 😭 https://t.co/KlmJr0hiH8 pic.twitter.com/xoaeFoXNDz
— sdl ٭ ⊙⊝⊜ (@_sdl93) March 4, 2026
Latest solo: Made with AI ✅
Group comeback: Entirely made by Ai ✅Talk about performative pic.twitter.com/2fJEtFHRv8
— ☆ (@Bulletproofingg) March 4, 2026
Supporters, however, argue that Jisoo’s comments were aimed at concerns over fake AI-generated images rather than the broader use of AI technology in creative production. The moment has since fueled ongoing conversations within K-pop fandoms about the ethical boundaries of AI in entertainment.
when jisoo talks about AI she refers to the fact that they create fake images or videos, and not about asking for some information, even because we agree that an AI will never produce works of art like human beings https://t.co/R7BGMYch3q
— lee five (@jnkamortage) March 4, 2026
Honestly this is the most relatable reaction 😭
Humans spend years mastering something and then AI shows up like ‘I learned it overnight.’ The frustration is real.
— Jumoke Komolafe (@Jumoke_SMM) March 4, 2026
Haha, JISOO’s frustration is so relatable! 😅 Even stars get annoyed when tech tries to outsmart humans classic “stubborn AI” moment. pic.twitter.com/3IF3gVUJIg
— Self Upgrade (@selfupgrade222) March 4, 2026
With Boyfriend on Demand set to premiere, the buzz continues to build both on and off screen.
>> Netflix’s ‘Boyfriend on Demand’ Reveals 8 Cameo Stars: Seo Kang Joon, Lee Jae Wook and More
In the meantime, watch trending K-dramas for free on Amasian TV.
