Loewe, led by U.S.-born design duo Jack McCollough and Lazaro Hernandez, has unveiled its newest face: actor Song Kang.
The Spanish luxury house—now in its 179th year—officially announced Song Kang as its latest brand ambassador. Loewe says the choice was inspired by the actor’s striking on-screen presence and his distinctive personal style.
“I’ve always been drawn to Loewe’s creative approach to craft and leather,” Song Kang shared. “As an actor, experimenting while staying grounded in artistry is essential. I’m genuinely excited to begin this new journey with a house that balances artistic vision and emotional sensibility.”
Song Kang has showcased a range of characters through series such as Love Alarm, Sweet Home, Nevertheless, and My Demon. After pausing his career for mandatory military service, he returned to the spotlight following his discharge this past October—making this Loewe partnership the start of a new chapter.
Loewe itself is entering a fresh era after appointing Jack McCollough and Lazaro Hernandez as creative directors earlier this year. The duo redefined the house’s identity with their debut 2026 Spring/Summer collection at Paris Fashion Week. Now, anticipation is building for the moments they’ll create alongside Song Kang.
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