Netflix has dropped the main poster and trailer for its upcoming variety show Jae-seok’s B&B Rules!, teasing nonstop games, chaos and campfire fun.
Premiering May 26th, the show follows rookie campsite owner Yoo Jae Suk and his unpredictable staff — Lee Kwang Soo, Byeon Woo Seok and Ji Ye Eun — as they spend two nights and three days hosting guests at a wildly over-the-top group camp.
Known for his smooth hosting skills, Yoo Jae Suk trades his polished image for the role of an overwhelmed first-time camp boss. The series also marks Netflix’s latest “guesthouse variety show” from producers Jung Hyo Min, Lee So Min and Hwang Yoon Seo following Kian’s Bizarre B&B.
The newly released poster features the cast surrounded by colorful camp activities beneath a giant balloon reading, “The guests are kings — and so am I,” perfectly capturing the show’s playful energy.
The trailer kicks off with the four cast members enthusiastically greeting guests before diving into an intense 24-hour schedule packed with wake-up missions, morning yoga, campfire games, talent shows and outdoor activities.
Lee Kwang Soo takes charge as the camp’s strict “discipline leader,” while Byeon Woo Seok drops his heartthrob image to reveal a sweet but hilariously clumsy side. Ji Ye Eun, the youngest member and only one with guesthouse experience, quickly becomes the group’s social glue.
The series will also feature special appearances from Lee Hyori and Lee Sang Soon, who join the camp as part-time staff for morning yoga sessions.
According to the production team, the slogan “The guests are kings — and so am I” was personally suggested by Yoo Jae Suk to remind everyone that the staff deserve respect too.
They added, “We wanted to naturally bring back the camp memories everyone has while also creating a ‘fantasy-like space’ that feels like it couldn’t exist in real life. The show is structured around an actual retreat-style schedule, but we wanted to layer fantasy onto that nostalgia by including games and segments only Yoo Jae Suk could pull off, like cushion quizzes and the metal lunchbox game.”
Jae-seok’s B&B Rules! releases episodes 1 through 5 on May 26th, followed by episodes 6 through 10 on June 2nd, exclusively on Netflix.
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Source: Netflix
