Ahn Hyo Seop and Chae Won Bin are off to an intriguing start with Sold Out on You, hinting at a romance worth watching.
The SBS drama premiered on April 22 with a nationwide rating of 3.3%, slightly below its predecessor Dynamite Kiss, which opened at 4.5%. Still, it marked SBS’s first Wednesday-Thursday drama in about four months since that series wrapped in December, landing in second place among major broadcast networks (KBS, MBC, SBS) in its time slot.
The first episode introduces two work-obsessed leads living completely different lives. Ahn Hyo Seop’s Matthew Lee is a small-town multitasker juggling mushroom farming, business, and local complaints—while somehow still finding time for workouts and reading. His relentless, almost “perfect life” routine leaves everyone around him impressed.
lol the elderlies in the village can’t pronounce matthew lee so they call him mechoori and run with it 😭😭😭 #SoldOutOnYou #SoldOutOnYouEp1 pic.twitter.com/YgwnCoABt8
— june! ֶָ֢𐚁๋࣭⭑ֶָ֢ (@dohyunize) April 22, 2026
On the other end is Chae Won Bin’s Dam Ye Jin, a home shopping host who embodies hustle culture. She goes all-in to sell out products, even thinking about future items to sell during dates.
Dam Ye Jin is actually sending me 😭 he’s out here giving a whole speech about her always being late and she’s not even tuned in.#soldoutonyou pic.twitter.com/M7vxx62ASn
— سيرا • ♡ (@seraxluv) April 22, 2026
Dam ye jin is indeed so passionate abt her work that she made whole shop collection of stuffs that she sold researching on it with details #SoldOutOnYouEp1 #SoldOutOnYou #AhnHyoSeop #chaewonbin pic.twitter.com/dwWjEUKzsL
— Aashi🇮🇳아시🫰♡☆ (@AashiZin) April 22, 2026
But her drive hits a setback when she loses a coveted weekend primetime slot to a rival.
Things take a turn when her boss, played by Shin Dong Mi, tasks her with landing a major global skincare brand—despite Ye Jin’s personal reluctance tied to past trauma. Determined not to give up her spot, she meets with executive Seo Eric (Kim Beom) and heads to a rural village to secure a key ingredient deal.
“shall we officially exchange numbers now?”
not him smiling ear to ear just by getting her number oh brother romcom suits you SO WELL😭😭#SoldOutOnYou #SoldOutOnYouEp1
pic.twitter.com/RAFNc81x2A— 🍋 (@kdramacokr) April 22, 2026
That’s where she crosses paths with Matthew Lee. Their first encounter turns into a tense standoff on a narrow road, with Ye Jin’s red sports car and Matthew’s tractor blocking each other completely. Neither can move forward or back, and the moment escalates into a hilariously frustrating clash, setting the tone for their relationship.
the start of their enemies-to-lovers journey ☺️
dam yejin was so mad because she couldn’t pass through the one-way road because of matthew…
but the moment she saw his handsome face, she paused for a second 😆 then the bickering started ㅋㅋㅋㅋ#SoldOutOnYou #SoldOutOnYouEp1 pic.twitter.com/7qEeW423dD
— reign | ✨ (@reign_fangirl) April 22, 2026
Episode 2 airs April 23rd at 9 PM KST on SBS.
In the meantime, watch trending K-dramas for free on Amasian TV.
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