This list excludes beauty and domestic ambassadors, while including celebrities who balance both acting and idol careers.
Burberry: Son Suk Ku
Son Suk Ku became the global ambassador for Burberry in 2024. He is widely known for his outstanding performance in My Liberation Notes and will soon be seen in Netflix series Road with Eita Nagayama.
Chanel: Kim Go Eun
Kim Go Eun, who has been the face of Chanel since 2019, is famous for her role in Guardian: The Lonely and Great God. Her next project, Yumi’s Cells 3, is set to premiere sometime in 2026.
Valentino: Yoona
Yoona has represented Valentino as a global ambassador since 2024. She’s best known for being a member of the K-pop group Girls’ Generation, and her latest drama, Bon Appétit, Your Majesty, is generating a lot of buzz.
Gucci: Park Gyu Young and Lee Jung Jae
Gucci’s lineup of Korean global ambassadors features two stars connected by the smash-hit series Squid Game. Lee Jung Jae has been a global ambassador since 2022 and is currently starring in tvN drama Nice to Not Meet You. Joining him as an ambassador in 2023 was Park Gyu Young, who rose to fame with shows like It’s Okay to Not Be Okay and Sweet Home, and also starred in Squid Game 2 and 3.
Louis Vuitton: Jung Ho Yeon, Gong Yoo and Jun Ji Hyun
Louis Vuitton’s roster of Korean global ambassadors is packed with star power. Jung Ho Yeon, known for her breakout role in Squid Game, became a global face for the brand in 2021 and is set to star in Na Hong Jin’s upcoming film HOPE. Joining her in 2024 were Gong Yoo who will next appear in Netflix series Show Business and Jun Ji Hyun, who recently returned in Disney Plus series Tempest.
Dolce & Gabbana: Jung Hae In and Moon Ga Young
Dolce & Gabbana’s Korean ambassadors are two of the industry’s most beloved romance stars. Moon Ga Young, known for her role in True Beauty, has represented the brand since 2023 and is set to star in upcoming Netflix series Cashero. This year, she was joined by Jung Hae In, who is well-loved for Something in the Rain and will be returning to the screen in Lovestruck.
Bottega Veneta: Kim Da Mi and Rowoon
The Italian fashion house Bottega Veneta has two of Korea’s hottest young stars on its roster of global ambassadors. Rowoon has been with the brand since 2022 and is currently starring in Disney Plus series The Murky Stream. He was joined in 2024 by Kim Da Mi, who has Netflix film The Great Flood set for release.
Fendi: Song Hye Kyo
Song Hye Kyo has been a global ambassador for Fendi since 2021. She is a household name thanks to Descendants of the Sun, and fans are eagerly awaiting Show Business.
Prada: Byeon Woo Seok and Kim Tae Ri
Prada’s Korean global ambassadors include veteran talent and a newly minted superstar. Kim Tae Ri has been a face for the brand since 2021. This year, the fashion house also tapped Byeon Woo Seok, the breakout star of Lovely Runner, who is now lining up his next big projects, Solo Leveling and 21st Century Grand Prince’s Wife.
Saint Laurent: Astro’s Cha Eun Woo
Cha Eun Woo became the global ambassador for Saint Laurent in 2024. He gained fame through True Beauty, and his upcoming film The First Ride has fans excited.
Celine: Suzy and Park Bo Gum
Suzy has represented Celine as a global ambassador since 2024. She’s known for Dream High and will star in Men of the Harem. Park Bo Gum, a Celine ambassador since 2022, gained fame from Reply 1988 and will next appear in Canvas of Blood.
Dior: BLACKPINK’s Jisoo
BLACKPINK’s Jisoo has been the global ambassador for Dior since 2021. Known for her role in Snowdrop, she will soon star in upcoming Netflix series Boyfriend on Demand.
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