Starship Entertainment made headlines after releasing KIKI’s “I DO ME” music video on its official YouTube channel on February 16th. “I DO ME” is set to be released on February 24th, ahead of the group’s official debut album launch next month.
The music video features the five members running through open fields, riding horses, and interacting with nature. Instead of polished stage outfits, they wear stylish, casual clothing that highlights their individuality and natural charm.
K-pop fans have responded enthusiastically. The video amassed over 820,000 views and 8,400 comments in less than a day. Viewers praised the concept, commenting, “I love the relaxed, nature-inspired theme,” “Their voices are so unique,” “The concept feels so fresh,” “It perfectly captures the youthful energy of their age,” “I can’t stop watching this music video,” and “I never expected this kind of vibe from Starship.”
Online communities are also buzzing with positive reactions. Fans shared thoughts like, “The song and visuals are amazing,” “The members have such unique looks,” “I haven’t seen a group drop a music video out of nowhere like this since NewJeans—it shows how confident they are,” “Their vocals are insane,” “The song is so good, I think they’ll do well,” “Starship really went all out for this,” and “No teasers, just straight to the MV!”
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KIKI is Starship’s first girl group in four years since IVE, which debuted in 2021 and quickly became a leading fourth-generation girl group with consecutive hit albums. While some initially had concerns about KIKI debuting after IVE’s massive success, the overwhelmingly positive response to their first music video has significantly raised expectations for their debut.
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