The first complete look at the members of JYP Entertainment’s highly anticipated new girl group, OURBIRTHDAY, has finally been revealed.
JYP released an introductory film titled “ERROR 502: Bad Gateway” across its official social media channels on July 15th. The video shows the members wandering through a glitching, unfamiliar world before reuniting. Calm narration and cinematic visuals tell the story of their journey together.
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The video reaches its emotional climax when the members gather in front of a monitor showing a cake with “OURBIRTHDAY” written on it and blow out the candles together. In the final scene, the monitor briefly flickers back on, leaving fans curious about the group’s storyline and universe.
OURBIRTHDAY marks JYP Entertainment’s first new girl group in four years, following the debut of NMIXX. The agency has finally revealed the members after teasing fans with cryptic character concepts. Fans are already praising their visuals and chemistry.
With a legendary track record of launching powerhouse girl groups like Wonder Girls, miss A, TWICE, NiziU, ITZY and NMIXX, JYP’s latest venture has set expectations incredibly high for what kind of music and identity OURBIRTHDAY will bring to the K-pop scene.
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