As the curtain closes on the Cannes Film Festival, BLACKPINK’s Jennie has seized the top spot in Media Impact Value (MIV).
According to Women’s Wear Daily (WWD) on May 31st, this year’s Cannes festival generated a total MIV of 1.3 billion dollars, with Jennie raking in an impressive 1.9 million dollars to secure the top position.
MIV, a metric presented by Launchmetrics, calculates the monetary value earned by stars or influencers appearing across various media platforms, including social media.
Jennie is gearing up for her acting debut in HBO’s The Idol, which screened at the non-competitive section of the 76th Cannes. Jennie graced the red carpet alongside stars like Lily-Rose Depp, The Weeknd, and Troye Sivan. Making a style statement, Jennie sported an ensemble from Chanel, for which she is an ambassador.
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Jennie’s Instagram posts of her Cannes debut garnered a staggering number of likes, with some posts receiving as many as 7 million and others a minimum of 4.7 million.
In highlighting Jennie’s role as a Chanel ambassador since 2017, WWD noted, “Jennie was a great aid in Chanel’s overall MIV at the Cannes Film Festival this year. Chanel came in fourth place in brands with the highest MIV, generating $26.2 million. Chopard came in first place generating $37.3 million, Dior came in second place generating $34.8 million and L’Oréal came in third place generating $31.5 million.”
The article further added, “With the rising influence of K-pop, South Korea is seen as a big opportunity for luxury brands. In addition to Chanel, Prada, Gucci, Saint Laurent, Tiffany & Co. and Celine have all brought on K-pop stars as brand ambassadors.”
>> Jennie Dominates the 76th Cannes Red Carpet With Three Stunning Fashion Ensembles
