TWICE joins hands with renowned U.S. label Republic Records to dive into overseas markets.
Republic Records under Universal Music reported on February 24 that they have signed a strategic alliance with JYP Entertainment for TWICE’s global performances.
An official of the Republic Records stated that “We will present the music of the muli-platinum K-POP girl group TWICE to the rest of the world,” expressing high expectations of the group.
He then introduced TWICE as a group that continues its record-breaking streak by performing mega-hit songs and music videos. He also focused on its unrivaled achievements, including the music video for “TT,” which has more than 500 million views on YouTube, the combined album sales of 8 millions in Korea and Japan alone, and the world tour at the largest concert venues such as “The Forum.”
In addition, he called JYP Entertainment “the best label in K-pop” and described it as a place that includes numerous superstars such as Wonder Girls, 2PM, GOT7, DAY6, Stray Kids, and ITZY with outstanding influence in Korea.
In response, Jung Wook, CEO of JYP Entertainment, said, “I am happy to be start the collaboration with the No.1 label, Republic Records. We hope that the two companies will be able to present a new future of K-pop to fans around the world through TWICE,” conveying the meaning of this collaboration.
Monte Lipman, chief executive and chairman of Republic Records, said, “I’ve known J.Y.Park for the last two decades and have always admired his company’s extraordinary success and trajectory. The organization’s vision and groundbreaking achievements have placed them at the forefront of popular culture. We are thrilled to partner with such a dynamic team of executives and their amazing artists, including multi-platinum global superstars TWICE.“
Such a strategic partnership between Republic Records and K-pop leader JYP Entertainment has drawn the attention of the U.S. media, including Billboard.
Meanwhile, TWICE is currently hosting a large-scale world tour “TWICE WORLD TOUR 2019 “TWICELIGHTS” in 17 regions around the world.