After the global success of their four-member girl group FIFTY FIFTY, ATTRAKT is ready to double down on their K-pop endeavors with a brand new girl group.
The company announced that they’re diving headfirst into a new girl group project with a goal to debut them in the first half of next year. With a lineup planned for 7-9 members, ATTRAKT aims to showcase a girl group that’s nearly double the size of FIFTY FIFTY.
The members of this soon-to-be sensation will be selected through a survival show. Reports say ATTRAKT meticulously planned the audition process, although they have not revealed specific dates for the audition. These auditions are not for trainees but for members who can immediately join the debut lineup.
FIFTY FIFTY gained international acclaim when their February-released song “Cupid” entered the Billboard Hot 100 chart, climbing as high as 17th and even breaking into the UK’s Official Singles chart at 8th position. With this accomplishment, ATTRAKT has cemented its reputation as a small agency that delivers big.
CEO Jeon Hong Jun of ATTRAKT remains determined to replicate FIFTY FIFTY’s success, eyeing spots on both the Billboard chart and the Official charts. The agency is collecting songs from domestic and international songwriters for the new girl group’s debut album. Astoundingly, ATTRAKT has received over 1,000 demo songs and plans to shortlist just five for the album, which will not be a mere single but a mini-album.
Jeon is envisioning the debut song to be of an entirely different genre than “Cupid,” which was an easy-listening track that captured hearts globally. The new girl group’s music will feature a more diverse and sophisticated melodic structure.
Meanwhile, ATTRAKT faced a legal battle concerning exclusive contracts with FIFTY FIFTY members. While a court has rejected the members’ request for an injunction against their exclusive contract with ATTRAKT, the tension between the two parties persists as the members show no willingness to return. Regardless, ATTRAKT plans to move forward with their new girl group, viewing it as a musical challenge separate from their ongoing dispute.