According to Korea Enterprise Reputation Institute, Lee Jung Jae, Jung Hae In and Wi Ha Joon came in first, second and third for this month’s brand reputation rankings for film actors respectively.
The institute produced the ranking by analyzing the consumer participation, media coverage, communication, and community awareness indexes of 50 most-loved movie stars, using big data collected from September 4th to October 4th.
This month’s top 30 actors are the following:
1. Lee Jung Jae, 2. Jung Hae In, 3. Wi Ha Joon, 4. Lee Yoo Mi, 5. Gong Yoo, 6. Lee Byung Hun, 7. Park Jung Min, 8. Kim Dae Myung, 9. Lee Soo Kyung, 10. Heo Sung Tae, 11. Park Seo Joon, 12. Kim Nam Gil, 13. Song Joong Ki, 14. Han Hyo Ju, 15. Ryu Jun Yeol, 16. Park Ha Sun, 17. Hyun Bin, 18. Lee Dong Hwi, 19. Jun Do Yeon, 20. Park Sun Young, 21. Jo Yeo Jung, 22. Jung Min, 23. Kim Hye Soo, 25. Jung Woo Sung, 26. Jo In Sung, 27. Yoo Ah In, 28. Song Ji Hyo, 29. Han Ji Min, 30. Lee Je Hoons
First of all, Lee Jung Jae, who topped the list, saw a 520.64 percent increase compared to July. Secondly, Jung Hae In, who came in the second, saw 395.24 percent growth compared to three months ago. Lastly, Wi Ha Joon, who landed on the third, saw a 389.45 percent rise compared to the same period this year.
Koo Chang Hwan, the director of the Korea Enterprise Reputation Institute, said, “Lee Jung Jae topped this month’s brand reputation list for movie stars. Many link results explain that he has a “transforming, friendly and diverse” image and many searched him by Squid Game, Netflix and Instagram.”
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