1% Viewer Ratings, the Humiliation of Terrestrial TV Networks

Recently, some of the terrestrial TV series failed to clear a low bar of 1% in viewership. Even starring all the leading actors and idol stars who have been proving themselves on the small screen, the series’ performances are disappointing.

Credit: MBC

First of all, MBC’s Oh My Ladylord earned an embarrassing record. It started with 2.6% (provided by Nielsen Korea) in viewership on March 24th. And, it has been hovering around 1% since the fifth episode on March 8th. Moreover, it does not seem to draw much attention online. The story rarely succeeded in capturing the viewer’s attention and lost its power of storytelling.

Credit: KBS

KBS 2TV’s Imitation, which aired its first episode on July 7th, also gained only 1% in viewership. The show presented idol members such as Lee Joon Young and ATEEZ’s Yun Ho, saying, “The series will realistically depict the intense show business industry.” However, the show failed to garner much attention. The result seems to reflect on the insufficient content power of terrestrial TV networks and the limitation in genres, such as romantic comedies and K-dramas with idols, that are difficult to attract a wide range of viewers.


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Translator Kim Y.U: Welcome K-pop, K-drama, K-movie, K-culture fans. I hope you enjoy our news about K-entertainment.

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