Recently, Big Hit Entertainment changed its name to HYBE. And the company’s new beginning saw a spectacular start as it was named in Billboard (Billboard International Power Players for 2021) and TIME (TIME100 Most Influential Companies).
On Tuesday, Bang Si Hyuk (CEO of HYBE) and Lenzo Yoon (Global CEO of HYBE) were listed in Billboard’s “International Power Players for 2021.”
This is the third time that Bang was named on the list, following the years 2018 and 2019, while Yoon newly joined the list this year.
Billboard wrote, “Bang’s South Korean entertainment company HYBE (formerly known as Big Hit Entertainment), the home of BTS, announced in March that it’s acquiring Scooter Braun’s Ithaca Holdings. The deal brings under common ownership K-pop groups BTS, TXT, and Seventeen, and U.S. pop stars Justin Bieber, Ariana Grande, and Demi Lovato, among others.”
On the same day, TIME also named HYBE on its “TIME100 Most Influential Companies” list, alongside Google, Tesla, Apple, and Samsung. This list “highlights businesses making an extraordinary impact around the world.”
TIME introduced HYBE as a K-pop label that “was once an underdog talent agency in South Korea’s competitive music industry.” But as they wrote, the company is now in rarefied air thanks to the supergroup BTS.
The magazine then wrote about their recent glowing achievements. “At the end of January, HYBE and its subsidiary invested over $60 million in its former rival, K-pop entertainment company YG. And in April, HYBE purchased U.S.-based media group Ithaca Holdings in a $1 billion deal, adding pop stars like Justin Bieber and Ariana Grande to its roster.”
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