According to January 2021’s Girl Group Member Brand Reputation, the big data analyzed BLACKPINK’s Jennie as the first, Oh My Girl’s Arin as second, and BLACKPINK’s Jisoo as the third. The Korean Institute of Corporate Reputation analyzes the brand reputation index based on the levels and rates of participation, media, and communication amongst 535 girl group members from December 17th, 2020 to January 17th, 2021.
Brand Reputation Index is created through the analysis of the brand big data, as it found out that the online habits of consumers have a significant impact on brand consumption.
As of January 2021, the top 30 brand reputation of girl group members are as follows: BLACKPINK’s Jennie, Oh My Girl’s Arin, BLACKPINK’s Jisoo, (G)-IDLE’s Soyeon, (G)-IDLE’s Yuqi, MAMAMOO’s Hwasa, BLACKPINK’s Rosé, BLACKPINK’s Lisa, Twice’s Sana, Twice’s Nayeon, April’s Naeun, Twice’s Momo, SNSD’s Taeyeon, Momoland’s Nancy, LOONA’s Chuu, aespa’s Karina, (G)-IDLE’s Sujin, IZ*ONE’s Jang Won Young, (G)-IDLE’s Miyeon, aespa’s Winter, (G)-IDLE’s Shuhua, (G)-IDLE’s Minnie, Red Velvet’s Joy, Twice’s Mina, Red Velvet’s Irene, Twice’s Dahyun, Oh My Girl’s Jiho, Oh My Girl’s Hyojung, Twice’s Ji Hyo, and Oh My Girl’s YooA.
On the first, BLACKPINK’s Jennie’s brand was analyzed with a brand reputation index of 2,855,331, including the participation index of 738,682, 533,276 media index, 855,121 communication index, and 728,252 community index. Compared to her brand reputation index from last December, it had dropped by 18.91%. She had a high number of “created, sexy, and seductive” from the link analysis, and “YouTube, Solo, Instagram” from her keyword analysis. Jennie’s positive ratio analysis resulted in 72.55%.
In the second place, Oh My Girl’s Arin’s brand was analyzed to have a brand reputation index of 2,415,960. This includes a participation index of 923,766, 486,881 media index, 579,533 communication index, and 425,780 community index. Compared to last December’s brand reputation index of 2046,259, Arin’s had increased by 18.07%.