JYP Entertainment and SBS will co-produce a new program called “LOUD.”
A video titled “LOUD” was posted on both the SBS homepage and the JYP Entertainment YouTube channel.
Besides the phrase “Boys be LOUD,” there are no other explanations about the project on SBS’s “LOUD” homepage.
JYP Entertainment revealed, “This will be SBS and JYP Entertainment’s co-produced 2021 worldwide project. Specific details will be announced soon.”
SBS has led the music variety program scene with K-pop Star, Fantastic Duo, The Fan, and more. JYP Entertainment launched global superstars like Wonder Girls, TWICE, and GOT7, and is continuing to produce new hit groups. There is building anticipation for what kind of project this is.
Watch the teaser here: