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BTS Retains Its Crown For “Boy Groups’ Brand Reputations” On February

BTS topped the Top 30 rankings of the “Boy Groups’ Brand Reputations” this February as well as January. This chart is a part of the Brand Reputation Report, researched and rated monthly by Korean Laboratory for Business Reputation (shortened to the “Korean Lab”).

BTS was followed by EXO (No. 2) and Super Junior (No. 3). Besides those three teams, BIG BANG, SHINee, MONSTA X, TOMORROW X TOGETHER, NCT, SF9, SEVENTEEN and others were included among the 30 boy groups.

Meanwhile, The Korean Lab collected and calibrated a huge amount of big data, which is exactly counted as 51,685,392, by analyzing of consumers’ behavior. This data consisted of the four factors―Participation, Media, Communication, and Community―and was calibrated from Jan. 6th to Feb. 7th (KST).

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