BTS has taken over one of the world’s most recognizable landmarks as part of a new collaboration with Google’s AI service Gemini.
A teaser featuring the K-pop group is being displayed on the massive LED exterior of the Sphere in Las Vegas from August 2nd through August 8th local time. The venue has become a major destination for large-scale campaigns thanks to its high-resolution wraparound screen.
The nearly one-minute video opens with the BTS and Gemini logos before showing a packed concert crowd and visuals from the group’s fifth full-length album, ARIRANG. It also features iconic Korean imagery, including Gyeongbokgung Palace at night, alongside the Gemini search interface.
The project is part of a global campaign combining BTS’s music and creativity with Google’s AI technology. Google aims to introduce new content experiences through Gemini while exploring how technology and art can come together through its partnership with the global superstars.
A teaser for the collaboration was previously shared on social media, but details about the final project and its release schedule have yet to be announced.
The campaign marks another high-profile global partnership for BTS and has drawn attention for bringing together K-pop and artificial intelligence on one of the world’s largest digital stages.
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