Kim Soo Hyun is seeing strong consumer interest following his return to the spotlight after a year and four months, with products featured in his first advertising campaign since his hiatus quickly selling out.
Several clothing items from the global fashion brand he represents recently sold out through the brand’s official online store. Some items were restocked due to high demand but sold out again shortly after.
A representative from the brand said, “Consumer interest in the products has remained strong since the campaign launched.” They added, “Kim Soo Hyun’s influence has gone beyond generating buzz and has led to actual purchasing activity and measurable sales results.”
Attention first turned to the campaign on July 14th, when reports revealed that Kim Soo Hyun had filmed an advertisement in the Philippines. The shoot marked his first commercial project since returning to activities and was seen as a significant step in his comeback.
Kim Soo Hyun had stepped away from the spotlight following allegations involving his past relationship with the late actress Kim Sae Ron, including claims that the relationship began when she was a minor and that pressure related to debt contributed to her death.
However, evidence presented in support of those claims was found to be AI-generated images and videos during the investigation. Kim Se Eui, the head of the YouTube channel Garo Sero Institute, was subsequently arrested and is currently facing trial on charges related to spreading false information and defamation against Kim Soo Hyun.
With his first advertising campaign since returning receiving a positive response, attention is now turning to whether Kim Soo Hyun will continue this momentum with future acting projects and broadcast appearances.
>> Kim Soo Hyun Cleared of Child Welfare Act Violation Allegations
In the meantime, watch trending K-dramas for free on Amasian TV.
Source (1)
