Hyun Bin Leads January 2025 Actor Brand Reputation, With Lee Jun Hyuk Right Behind

Hyun Bin brand reputation
Hyun Bin Brand Reputation
Credit: CJ ENM

Hyun Bin ranked 1st in the January 2025 Actor Brand Reputation.

The top 30 actors in the January 2025 Actor Brand Reputation rankings, in order, were: Hyun Bin, Lee Jun Hyuk, Lee Je Hoon, Lee Byung Hun, Lee Jung Jae, Kim Nam Gil, Jung Hae In, Kim Hee Won, Gong Yoo, Lee Dong Wook, Im Si Wan, Hwang Jung Min, Wi Ha Joon, Kim Tae Ri, Park Bo Young, Song Joong Ki, Lee Jin Wook, Lee Dong Hwi, Go Yoon Jung, Jeon Yeo Bin, Go Soo, Bae Doona, Lee Ha Nee, Uhm Tae Goo, Song Seung Heon, Lee Yi Kyung, Kang Ha Neul, Kim Si Eun, Ha Jung Woo and Jung So Min.

Credit: Brand Reputation Index

Goo Chang Hwan, director of the Korea Corporate Reputation Research Institute, explained, “The January 2025 Actor Brand Reputation is based on big data analysis, and Hyun Bin topped the rankings. Compared to December 2024, when the brand data totaled 159,532,056, the total data decreased by 0.67%. Breaking it down further, brand consumption rose by 11.21%, brand issues fell by 2.41%, brand communication dropped by 19.76%, and brand expansion went up by 6.53%.”

He added, “Hyun Bin ranked 1st in January 2025, with high scores for terms like ‘struggling,’ ‘donating’ and ‘grateful’ in the link analysis. In the keyword analysis, ‘Harbin,’ ‘Ahn Jung Geun,’ and ‘Корея Ура’ stood out. The sentiment analysis showed that 84.03% of the mentions about Hyun Bin were positive.”

>> Son Ye Jin Shows Love for Hyun Bin’s ‘Harbin’ in a Sweet Letter as Stars Share Their Messages

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