South Korea ranked second after the States on Netflix’s Top 100 rankings by country.
According to Maeil Business Newspaper’s data analysis by FlixPatrol on the 15th, a total of 16 Korean dramas were ranked among Netflix’s Top 100 rankings. This is the second most, following the States that put 48 shows in total. Considering that 10 K-dramas including Squid Game (1st) and Vincenzo (15th) were ranked on the same chart last year, this is a significant quantitative improvement.
The universalization of K-content is also revealed in the watchlist of subscribers. According to Netflix’s statistics, it’s been confirmed that more than 60% of the 233 million members worldwide (as of the third quarter of this year) watched K-content. And 80% of the members from Southeast Asia, including Thailand, Indonesia, the Philippines, and Singapore, have watched K-content.
The highest ranking among the K-dramas was All of Us Are Dead (8th) and Extraordinary Attorney Woo (10th). In particular, All of Us Are Dead accumulated 560 million cumulative viewing hours in the first four weeks, making it the 4th highest non-English series on Netflix of all time.
Extraordinary Attorney Woo received much love, staying on the global top 10 of non-English TV shows for 20 weeks. This is the same record as Squid Game, Netflix’s most-watched series.
Besides these two, the ranking also included Business Proposal, Alchemy of Souls, Young Lady and Gentleman, Twenty-Five Twenty-One, and Little Women. Though it didn’t make it to the top 100 list, Thirty-Nine, Juvenile Justice, My Liberation Notes, and The Sound of Magic also got high scores. FlixPatrol also provides rankings of 122 TV shows worldwide that’ve scored more than 3,000 points as of December, of which 21 (17%) are K-dramas.
Now, the attention focuses on whether K-variety shows will also show their power in the global market. This year, Netflix original show Single’s Inferno was the only Korean show to enter the chart.
An official from Netflix said, “The diversification of materials and viewing countries is an inevitable result of the environment where individual consumers can select the content they want through OTT platforms. Rather than a unified formula for popularity, the attempts of going beyond genres and formats will continue.”
FlixPatrol Global Ranking
8. All of Us Are Dead
10. Extraordinary Attorney Woo
14. Business Proposal
28. Alchemy of Souls
30. Young Lady and Gentleman
43. Twenty-Five Twenty-One
49. Little Women
60. Money Heist: Korea – Joint Economic Area
72. Forecasting Love and Weather
81. Under the Queen’s Umbrella
88. Our Blues
95. Our Beloved Summer
98. Ghost Doctor
106. Juvenile Justice
110. My Liberation Notes
119. Single’s Inferno
122. The Sound of Magic