BTS has set a new record of hitting 10 million views in the shortest time with their new music video of “ON.”
According to Big Hit Entertainment, the second music video of “ON,” the title track of MAP OF THE SOUL : 7 was released at midnight on February 28 and surpassed 10 million views in an hour and five minutes after it was released on YouTube. Soon the record is followed by 20 million views at 5:10 a.m, five hours and 10 minutes after its release.
BTS surpassed 10 million views on YouTube in just 65 minutes after the music video was released, setting a new record to hit the number as Korean artists in the shortest time ever. They broke their own record time of hitting 10 million views (2 hours and 52 minutes) for the music video of “Boy With Luv (Feat. Halsey),” which was released last April.
The second music video of “ON” portrayed the lyrics in a Cinematic scenery. It symbolically expressed the commitment of BTS to accept the given path as fate and continue to advance.
With its exotic yet magnificent settings, including vast fields and a lake in the forest, and the members’ delicate acting, the music video boasts a cinematic beauty. Their perfect group dance and powerful charisma are also part of many attractions.