Byeon Woo Seok and Kim Hye Yoon’s Subway Ad Taken Down After Complaints

lovely runner controversy
Credit: tvN

The subway ad featuring Byeon Woo Seok and Kim Hye Yoon has been taken down due to repeated complaints from fans.

The suspension was caused by conflicts between fans who support the two actors and those who don’t. The advertising agency, Giftree, responded with an official statement about the issue.

On January 23, Giftree announced on its official account, “We are updating you on the suspension of the subway ad featuring Byeon Woo Seok and Kim Hye Yoon.” They added that “over 40 complaints were filed with the transportation corporation, asking why the two appeared together.”

The transportation corporation’s policy requires ads to be removed immediately after even a single complaint. As a result, the ad was promptly taken down. Attempts to repost it failed due to ongoing complaints.

Giftree said, “We redesigned the ad and submitted it for review at other locations besides Konkuk University Station, but it was rejected for the same reasons. We even suggested a new version where Byeon Woo Seok and Kim Hye Yoon appeared separately for 10 seconds each, but ongoing complaints made it impossible to proceed.”

An official letter from the transportation corporation warned that “continued complaints could result in a ban on all future subway advertisements through Giftree.” In response, Giftree urged fans to stop filing complaints.

The company expressed regret, stating, “We deeply regret being unable to honor the cherished results of fans’ votes,” and pledged to provide compensation for the time the advertisement was suspended.

The voting campaign focused on “drama couples fans want to see reunited,” with Byeon Woo Seok and Kim Hye Yoon chosen for their chemistry in the popular drama Lovely Runner. Naturally, the advertisement was expected to feature both actors together. However, some fans criticized the advertisement for unknown reasons.

>> Byeon Woo Seok Outranks aespa, Cha Eun Woo in January Brand Rankings

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