The Korean Business Research Institute has released its January 2025 Brand Reputation Rankings for celebrity endorsers, with rising star Byeon Woo Seok claiming the top spot in the comprehensive big data analysis conducted from December 2nd, 2024, to January 2nd, 2025.
Tottenham Hotspur’s Son Heung Min secured second place, while trot sensation Lim Young Woong rounded out the top three. K-pop powerhouse aespa claimed fourth place, followed by heartthrob Cha Eun Woo in fifth.
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The analysis reveals Byeon’s brand power increased by 8.71% from December, while Son saw a dramatic 43.73% surge. Lim experienced a slight dip of 3.47%, while aespa showed remarkable growth with a 73.70% increase. Cha’s ranking reflected a 28.51% decrease from the previous month.
Industry heavyweights including BTS, BLACKPINK, Kim Soo Hyun, SEVENTEEN, and Yoo Jae Suk secured positions in the top 10. The star-studded top 30 list also features Kim Go Eun, Lee Jung Jae, IVE, Hyun Bin, Kim Jong Kook, Lee Chan Won, Lee Byung Hun, Gong Yoo, Seo Hyun Jin, Ma Dong Seok, LE SSERAFIM, RIIZE, Young Tak, and Kim Dong Hyun.
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