KISS OF LIFE is once again at the center of debate, with their latest choreography drawing mixed reactions online.
The group recently shared a dance challenge video for their new track “Who is she” on their official YouTube channel. In the clip, members face each other and perform a move that appears to mimic grabbing the other’s neck, followed by a synchronized hip-thrusting sequence—moments that quickly caught viewers’ attention.
Some fans have voiced discomfort, saying the choreography feels overly suggestive and evokes certain imagery they find inappropriate. As clips spread across online communities, criticism has grown, with some calling the performance “too provocative” and questioning the intent behind the staging.
Others, however, are pushing back, arguing the routine is simply part of the song’s concept and performance style. They caution against overanalyzing the moves, saying it’s being taken out of context and blown out of proportion.
This isn’t the first time the group has faced similar scrutiny. Their 2025 track “Lips Hips Kiss” also sparked controversy over choreography, with one move—involving pulling on a sleeveless top—drawing criticism for resembling suggestive imagery. The routine was later partially revised.
Despite the ongoing debate, KISS OF LIFE released their new album Who is she on April 6th and continues to promote the track.
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