It has been revealed that Jung Woo Sung has not signed a single endorsement deal since 2022, fueling speculation that he may have anticipated the recent controversy surrounding his extramarital child.
According to industry insiders, Jung Woo Sung’s last campaign was for NHN Hangame in 2022. Since then, he has reportedly stepped away from pursuing any brand partnerships. In July, he also resigned from his nine-year position as a Goodwill Ambassador for the UNHCR, a role he had held since 2015.
Last year, Jung Woo Sung’s box office hit 12.12: The Day was expected to bring him a flood of endorsement offers. However, insiders revealed that the actor appeared uninterested in pursuing such opportunities.
The recent revelation of his extramarital child has only fueled speculation that he may have deliberately avoided signing endorsement deals to sidestep potential fallout. If a celebrity becomes embroiled in a personal scandal while serving as a brand ambassador, they can be liable for breach of contract penalties.
Contracts with high-profile celebrities often include a “morality clause” requiring them to uphold a certain standard of public behavior. Violations of this clause can result in hefty penalties, sometimes amounting to several times the original contract fee.
On November 25th, Dispatch reported that Jung Woo Sung had fathered a child with model Moon Gabi. The two reportedly met in 2022 at a private gathering. While they are not in a formal relationship or planning to marry, Jung Woo Sung released a statement through his agency, Artist Company, saying, “I will take full responsibility for the child.”
Separately, Jung Woo Sung has also been linked to a rumored relationship with a non-celebrity woman. On the same day, a video surfaced on an online community showing him embracing and kissing a woman on the cheek. His agency responded, “This involves the actor’s private life, so we cannot confirm the details. We ask for understanding and request restraint from excessive speculation.”
As Jung Woo Sung navigates personal and professional challenges, all eyes remain on the actor to see how he manages the fallout and his next steps.
>> Jung Woo Sung Had Another Girlfriend? Reports Claim She Was Unaware of His Newborn Child
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