South Korean music critic Kim Do Heon criticized the ending scene of the “OMG” music video by NewJeans.
He claimed, “It’s like the producer of the “OMG” MV pointed a gun at viewers, consumers and fandom. It was a terrible idea to conclude the MV with that last scene.”
“The MV shows a certain social media platform and labels every word from the site as crazy and not worthy of respect, which is highly offensive and problematic.” He further claimed that the video is specifically made to upset K-pop fans on Twitter, and the creators of the video are closed off by their self-righteousness as they turn a deaf ear to any feedback they do not want to hear.
The critic pointed out, “Not all opinions that go against the creator’s ideologies are malicious,” and questioned if the producers were just overreacting or if they really meant to shoot down every opinion different from theirs.
The “OMG” MV hit 6.56 million views on Youtube about 19 hours after its release. However, the ending scene received mixed reactions from viewers and fans. The video had each member recalling their memories and ended with one member leaving a malicious comment about NewJeans on Twitter.
The debate on this matter is still ongoing as some users voiced displeasure with the last scene where NewJeans describes some internet users as ‘mentally ill,’ referring to those who criticized them for using the Lolita theme in the past.