BLACKPINK’s Lisa joined the campaign for BVLGARI for the first time.
On the 24th, BVLGARI released the pictorial of the Global Ambassador Lisa marking the 2021 ‘Magnifica’ campaign. Earlier, Lisa was selected as the first K-pop star to be a global ambassador of BVLGARI as a strong fashion icon.
Regarding the campaign, BVLGARI shared, “The new brand campaign seeks ultimate beauty with bold dreams in a special world that transcends time and space. Dreams lead us everywhere. Because dreams have the power to make life fascinating, dream bold, dream far, and dream big to celebrate the freedom of imagination and all possible visions.”
Four brand ambassadors joined the campaign, including Lisa, Hollywood star Zendaya, Italy’s top model Vittoria Ceretti and supermodel Lily Aldridge.
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