Itzy’s “Mafia. In the Morning” surpassed 50 million views in its shortest time.
They recorded the view ratings about 47 hours earlier than the last song, “WANNABE,” a music video released in March 2020, which took five days and 39 minutes to achieve the same views.
The music video for “Mafia. In the morning” steadily rose to No. 4 on YouTube’s Trending Worldwide on the day of its release, April 30th. Soon, it rose to No. 1 as of 6 PM on the 1st. It also climbed to second place in Korean music charts after entering fifth place in popular videos.
It’s not only in Korea that they create buzz. It’s happening all over the world on music charts. The new song ranked iTunes album charts in 13 foreign regions, including Malaysia, Vietnam, Indonesia, Japan, and Thailand, as of 8 AM on the 1st, the day after its release. The title song “Mafia. In the morning,” topped the real-time charts on domestic music sites, while it entered 79th place on Spotify’s global top 200 charts on April 30th.
Meanwhile, from the 3rd, ITZY promotes an event in which they select one of the “Mafia. In the morning” reaction videos on Youtube. The winner of the promotion will have ITZY members reacting back to the selected clip.
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