Kim Soo Hyun’s agency has responded to the additional allegations from the late Kim Sae Ron’s family.
Kim Soo Hyun’s agency, Gold Medalist, cautiously addressed the latest claims made by the family of the late Kim Sae Ron on March 12th. The agency stated, “Our stance remains unchanged from our previous statement.”
The controversy escalated on March 11th when YouTube channel Garosero Research Institute revealed further allegations from Kim Sae Ron’s family. The broadcast included additional text messages the late actress allegedly sent to Kim Soo Hyun, as well as more photos of them together.
With public sentiment turning increasingly unfavorable, industries connected to Kim Soo Hyun—including variety shows, upcoming dramas, and brands he endorses—are closely monitoring the situation.
>> Kim Soo Hyun’s Kiss Photo and Kim Sae Ron’s Desperate Text Message Shock Fans
Impact on Kim Soo Hyun’s Variety Show Appearance
Kim Soo Hyun recently appeared as a guest on MBC variety show Good Day, where he was introduced as a fellow ’88-line member alongside G-Dragon. While his role was a one-time guest member, the show’s format of creating a group song left the door open for potential future involvement. Good Day, led by G-Dragon, brings together notable figures from various industries to create a song commemorating the year. With G-Dragon still in the song selection phase, it remains to be seen whether Kim Soo Hyun will make any additional appearances.
Kim Soo Hyun’s Upcoming Disney Plus Drama Faces Uncertainty
Following the massive success of Queen of Tears last year, Kim Soo Hyun had chosen Disney Plus’s Knock-Off as his next project. The drama is now in its final stages of filming. It follows a man whose life is completely upended by the 1997 Asian financial crisis, tracing his journey from an ordinary office worker to becoming the mastermind of the global counterfeit market. As Kim Soo Hyun plays the central role, his presence is critical to the series.
Disney Plus had previously confirmed an April premiere, with press conferences and promotional events planned. However, the situation is now unclear regarding whether the show will still be released as scheduled. In light of the latest allegations, an official from Disney Plus told Ilgan Sports on March 12th, “Nothing has been decided regarding the release. If any internal decisions are made, we will make an announcement.”
Brands Endorsements on Hold
Brands associated with Kim Soo Hyun are also treading carefully. As the face of multiple companies, including beauty brands and financial institutions, his status as a brand ambassador is now under scrutiny.
A spokesperson for Dinto, a cosmetics brand that currently employs Kim Soo Hyun as its model, stated, “All scheduled promotional activities involving him have been put on hold.” Other brands are similarly closely watching developments before making any further decisions.
