ISOI, the natural-origin functional cosmetics brand, has proudly unveiled acclaimed actress Kim Min Ha as their latest muse in their latest campaign. Known for her roles in Apple TV’s Pachinko and her growing global recognition, the brand has chosen the star as their new face as she embodies qualities that resonate with the company’s values.
The campaign, titled “Reveal Your True Beauty,” seeks to empower women who embrace their individuality and encourages them to accept and celebrate their natural selves, including their appearance without makeup and the unfiltered moments of life.
The campaign video, narrated by Kim Min Ha herself, starts with a powerful statement: “I’ve decided to let it all loose.” It goes on to feature individuals confidently revealing their natural, makeup-free faces without any hesitation.
In addition to the main video, ISOI has created short films that showcase the diverse lifestyles of women, reinforcing the message of accepting and embracing one’s unique journey and individuality.
ISOI’s marketing team director, Shin Hee, shared, “This campaign focuses on ISOI’s fresh slogan, ‘I am SO Independent,’ with the goal of empowering women who live life on their own terms. In the video, Kim Min Ha and the other models intentionally showcase their distinctive skin features like freckles and moles, highlighting the confidence in embracing their natural skin and the beauty of being authentically themselves every day.”
ISOI’s new campaign video is now available on their official website and YouTube channel.
Source: GRAPE PR & Consulting, ISOI
