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Jun Ji Hyun Loses an Endorsement Deal With Outdoor Fashion Brand NEPA

jun ji hyun
Credit: NEPA

Outdoor fashion brand NEPA has officially ended their endorsement deal with Jun Ji Hyun.

Reports say that NEPA did not renew their contract with the Jirisan star this year. Considering that she has been the face of the brand since 2013, many are speculating that this may be due to the lack of popularity of her latest drama.

NEPA officially stated, “Our exclusive modeling contract with Jun Ji Hyun has come to an end after 8 years. We decided to part ways and support each other from afar after much consideration.”  

Starting with the S/S collection, the company promised to update its clothing collection and rework its brand image with a new model.

Meanwhile, Jirisan was criticized for its excessive use of product placements. Many left reviews saying that it distracted them from watching the show. However, the brand did not give a clear answer as to why the contract had been terminated.

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