Oreo is joining forces with BTS for a new global collaboration.
According to Dongsuh Foods on May 27th, the beloved cookie brand is launching Oreo & BTS Limited-Edition Cookies in more than 80 countries and regions around the world.
The collaboration was created as part of Oreo’s push to bring fresh innovation to the competitive snack market while expanding its playful brand spirit into a global cultural moment.
The new cookies are inspired by hotteok, Korea’s popular street snack. BTS members took part in the product planning, helping bring a Korean touch. The cookies are filled with cream that reimagines the sweet flavor of brown sugar, a signature element of hotteok. The members also shared their pride in adding Korean heritage to the Oreo cookies they have long enjoyed.
Made to celebrate BTS’ 13th debut anniversary this year, the limited-edition cookies feature unique designs created by the members themselves. The collection includes three cookie designs featuring the members’ names, the shape of the group’s official light stick, ARMY Bomb, and special messages for fans, adding a collectible element to the release. The packaging also captures the lively energy and culture of a traditional Korean market.
Oreo is also launching a global campaign with the release. Fans around the world will be able to send digital letters to BTS through what the brand describes as the world’s largest love letter event. Participants can join through the QR code printed on the packaging or the official event website, with winners selected to receive Oreo and BTS-related prizes.
An Oreo global marketing representative said, “We are delighted to introduce a new product that combines BTS’ playful energy with the hotteok flavor they love. We hope it becomes a special experience that people around the world can enjoy together.”
Oreo & BTS Limited-Edition Cookies will be available in limited quantities at major supermarkets, convenience stores and other retailers nationwide starting June 8th.
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