BLACKPINK member Jisoo’s distinctive pronunciation of the English word “louder” has become an online meme, drawing Netflix Korea into the conversation.
Jisoo performed her new song “ADDICTED” on SBS TV’s music program Inkigayo on November 8th.
Fans cheered for Jisoo before the performance. Seeking an even bigger response, she quietly said, “Louder,” pronouncing it in a way that sounded like “raureol” in Korean.
아 개웃김ㅋㅋㅋㅋㅋㅋㅋㅋ
팬들: 와아ㅏ아아아ㅏㅏㅏㅏ아ㅏㅏㅏ아ㅏㅏㅏ!!!!!!!!!
지수: 라우럴 https://t.co/9NCYhzmDYG— xlo (@xlobioplo) November 8, 2026
After delivering the line with a straight face, Jisoo smiled slightly, and the moment began circulating as a meme. Fans said they found it amusing that Jisoo directly asked for a louder response onstage and that the crowd answered with even louder cheers.
Jisoo playfully acknowledged the meme by sharing a video on social media titled “Jisoo’s Here: Raureol.”
Netflix Korea also joined in, posting on its official social media account: “The age of ‘Ra-eul-ra’ is over; the age of ‘Raureol’ has arrived.” The post referenced both Inkigayo, where Jisoo appeared, and Netflix’s drama Boyfriend on Demand.
라을라의 시대가 가고 라우럴의 시대가 왔다
1일 1라우럴하러 오세요.
<SBS 인기가요>도, <월간남친>도 넷플릭스에서. https://t.co/VDJJH2LftN— Netflix Korea｜넷플릭스 코리아 (@NetflixKR) November 11, 2026
“Ra-eul-ra” is a playful expression for the sound people may unconsciously make when their vocal cords open as they yawn. Netflix Korea introduced “Raureol,” which has a similar sound, as a new catchphrase.
Jisoo released her second pre-release single, “ADDICTED,” on November 30th. She unveiled her first single, “CLICK,” in September.
>> BLACKPINK’s Jisoo Reveals How Brutally YG Decided Which Trainees Would Go Home
In the meantime, watch trending K-dramas for free on Amasian TV.
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