IU has personally addressed online speculation that she and her boyfriend, Lee Jong Suk, were wearing matching outfits.
The rumors began circulating on online communities after fans noticed both stars wearing what appeared to be the same luxury-brand item. The piece, reportedly from a high-end fashion house, was said to retail for around 3 million won ($2,060).
IU was seen wearing the outfit in a photo shared on actress Lee Yeon’s Instagram, while Lee Jong Suk appeared in a similar-looking piece in a YouTube video released on the 8th featuring actress Ryu Hye Young. The timing quickly fueled speculation that the couple had coordinated their looks.
Online reactions were mixed. While many fans described the two as a “still-going-strong, adorable couple,” the topic gained enough traction to trend on Chinese social media platforms as well. Others, however, expressed discomfort, arguing that visible matching items could affect immersion ahead of their upcoming drama projects.
The conversation eventually reached IU directly through her fan communication app, where a fan shared the side-by-side photos and expressed disappointment. IU responded herself, commenting, “They’re different clothes though…?” Her brief clarification drew attention, as IU has typically been cautious about publicly referencing Lee Jong Suk despite their open relationship.
IU and Lee Jong Suk confirmed their relationship in December 2022, shortly after Lee Jong Suk delivered a heartfelt acceptance speech at the MBC Drama Awards, where he won the Grand Prize.
IU is set to return to the small screen this April in MBC’s upcoming drama Perfect Crown, while Lee Jong Suk is preparing for the release of Disney+ original series The Remarried Empress.
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