Jungkook has landed the January 2026 cover of Elle Korea, marking his first shoot since being named a global ambassador for Chanel Beauty. The pictorial captures both intensity and elegance, spotlighting his fluid movement and presence. The meeting between the timeless House of Chanel and Jung Kook—a K-pop artist who has transcended genre to become a global icon—feels instantly historic.
In the accompanying interview, Jungkook shared his thoughts on partnering with Chanel Beauty. “I like Bleu de Chanel,” he said. “It doesn’t force a version of masculinity—it expresses you as you are. It’s a scent that shows presence naturally, without trying too hard, which is why I keep coming back to it.”
The conversation also turned to music, following Jungkook’s recent milestone on Spotify as the first Korean solo artist to surpass 10 billion cumulative streams. Asked about what music—once a dream and now his life—means to him, he reflected, “Good music is music with a good message and good lyrics—songs that transcend seasons and genres, and can give strength to anyone. Of course, there are also songs that are simply good the moment you hear them.”
At 28, balancing life as a young man and a global artist, Jungkook was asked where he feels he is traveling, emotionally and creatively, right now. “Since I’m someone who shows music,” he answered, “maybe I’m living in the time of the people who watch and listen to my music. I want to stay in that time.”
As spring approaches—and with BTS’s full-group activities on the horizon—Jungkook added, “This spring feels like it could be more important than ever. I sincerely hope everyone can get through it safely and well.”
Meanwhile, online speculation has recently linked Jungkook to aespa’s Winter, with some netizens pointing to similar arm tattoos and overlapping fashion items as the basis for dating rumors. Neither side’s agency has issued an official statement regarding the claims.
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