Song Ji Hyo is giving fans a personal look at the latest collection from her lingerie brand, NINA.SSONG, by modeling the new products herself.
On August 26, the Running Man star took to social media to announce the new launch. The post was accompanied by a series of promotional photos featuring her in the designs. In the cozy, sunlit images, Song Ji-hyo exudes effortless charm in a comfortable grey bralette and matching shorts.
Fans responded enthusiastically to both the collection and the fact that the CEO herself was the model. Comments poured in, with fans writing, “This is so Song Ji Hyo,” “It looks even better since she’s modeling it herself,” and “I want to buy it immediately.”
Song Ji-hyo launched her lingerie brand with a focus on designs that balance practicality and style, earning admiration from both fans and fashion enthusiasts.
The successful launch comes after she candidly spoke about the challenges of entrepreneurship earlier this year on Running Man. “I started a business, but the worries are big,” she admitted at the time. “Some days, I only get one or two orders.” Despite those early hurdles, her determination appears to be paying off.
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