Annie has opened up about her heartfelt dream of becoming a singer as she prepares to debut as part of an idol group. She is also known as Moon Seo Yoon, the granddaughter of Lee Myung Hee, Executive Chairman of Shinsegae Group, and the eldest daughter of Shinsegae Chairwoman Chung Yoo Kyung.
ALLDAY PROJECT uploaded a video titled “ALLDAY PROJECT – ‘DAY 1’” on their YouTube channel on June 13th.
In the video, Annie shared, “When I was seven, I saw a performance of ‘Lollipop’ by 2NE1 and BIGBANG, and it opened up a whole new world for me. It was such a shock.” She recalled asking her mom, “What would you think if I became a singer?” to which her mom laughed and said, “Don’t be ridiculous.”
She continued, “Two or three years later, I told her again, ‘I really want to become a singer,’ and my mom said, ‘Are you serious? Absolutely not.’ It was heartbreaking.” She added, “Later, my mom told me, ‘If you get into college, I’ll help convince the family.’ So from that moment on, I gave up sleep and focused completely on preparing for the college entrance exam — and I got in. But then my mom admitted she didn’t think I’d actually get accepted. She wondered how I could possibly be studying when I was spending every day at the practice room.”
Annie added, “People doubted whether I was serious about this, so to prove my sincerity, I had to show a lot. Every day, I worked hard and gave it my all because even the smallest step toward debut was worth it,” she smiled.
Meanwhile, producer Teddy’s THE BLACK LABEL announced on June 9th that the five-member co-ed group ALLDAY PROJECT will debut on June 23rd. Along with Annie, the group includes Tarzzan, Bailey, Woochan and Youngseo.
Separately, Korean netizens were surprised to learn that Shinsegae Chairwoman Chung Yoo Kyung is the sister of Shinsegae Group Chairman Chung Yong Jin, who is also the ex-husband of actress Go Hyun Jung. The revelation sparked unexpected reactions online. Below are some of the translated responses from Korean netizens.
얘 엄마가 고현정 시누이였던거구나 https://t.co/nvv2Vmv4Eu
— Lapuri (@Holamone4661) June 13, 2025
Quoted tweet:
“So her mom was Go Hyun Jung’s sister-in-law.”
Original tweet:
“Mom, can’t I become a singer?”
“Don’t be ridiculous.”
And now we realize… this was a conversation between Shinsegae Chairwoman Chung Yoo Kyung and her daughter Moon Seo Yoon.
ㄹㅇ 며느리 딴따라라고 ㅈㄴ 왕따시키고 쫓아낸 집안에서 엄마가 가수 하지 말라햇어요ㅠㅠ 그게 제 하트브레이크엿어요 ㅠㅠ 이러고 데뷔한 재벌4세? -> ㅈㄴ 뭐지 됨
그분이 저 아이돌 보면 ㅈㄴ 어이없겠다 싶음 https://t.co/zp6icI2K9t— 사자 (@moneywondollar) June 13, 2025
Quoted tweet:
“Seriously, coming from a family that straight-up bullied and kicked out their daughter-in-law for being a celebrity, and you’re out here like ‘my mom told me not to be a singer and that was my heartbreak’ while debuting as a 4th-gen chaebol idol? Bruh. If Go Hyun Jung saw that girl, she’d be like, ‘you gotta be kidding me.’
Original tweet:
“It’s not just that she’s rich—she’s literally a 4th-generation member of the Samsung family, and her so-called ‘first hardship in life’ was that her mom didn’t want her to be a singer? Of course, people are going to criticize that. All it shows is that she was raised in the softest, most sheltered environment—and she probably was. And like… everyone knows that family kicked out their daughter-in-law for being a celebrity, but now the granddaughter gets to debut? LOL.”
중요한건 고현정이 어렵다고 했던 그 시누이가 지금 아이돌로 데뷔하는 애 엄마란거지.. 딴따라라고 무시할 땐 언제고 ㅉ https://t.co/5fhRinEeB9
— 산깅이 . . . .. (@I_fuckshit) June 14, 2025
Quoted tweet:
“The wild part is, the sister-in-law Go Hyun Jung once said was tough to get along with is now the mother of a kid debuting as an idol. Funny how they used to look down on her for being a celebrity.”
Original tweet:
“I don’t usually like to comment on other idols, but this one… That family once drove one of Korea’s most beloved actresses to divorce, and now the idol’s cousins — who were born from that marriage — aren’t even allowed to see their own mother.”
난 진짜 고현정이 너무 좋아서 문서윤은 못 좋아할 것 같음 https://t.co/NLGAhaWAsb
— L (@onthemaseashell) June 14, 2025
Quoted tweet:
“I honestly love Go Hyun Jung so much, I don’t think I can bring myself to like Moon Seo Yoon.”
Original tweet:
“The sister-in-law who gave Hyun Jung such a hard time is Moon Seo Yoon’s mom, and now, because of that family’s past, the whole country’s basically acting like Moon Seo Yoon’s mother-in-law. lol”
이때 마음이 얼마나 아팠겠어 근데 사람들은 매번 고현정이 싸가지 없다고 욕 ㄹㅈㄷ로 했을 때였음 자신이 낳은 애기들과 생이별을 한 채로 다시 배우 시작했는데 그럼 삶이 존나 불안정하지 안정하겠냐 이 언니도 불안정한 때에 일들을 척척 해낸거임 이제서야 모든 걸 다 인정하고 받아들인거고 https://t.co/XPDnJcliZU
— 맨땅에부자되기 (@baregroundrich) June 15, 2025
Quoted tweet:
“Imagine how much that must’ve hurt. And yet people were constantly dragging Go Hyun Jung, calling her rude and difficult. She went back to acting after being completely separated from the kids she gave birth to — of course, her life was unstable. But even in that chaos, she still pulled through and did her job. It’s only now that she’s finally come to terms with everything.”
Original tweet:
“Go Hyun Jung posts a photo of her children on Instagram for the first time.”
>> Shinsegae Chairman’s Daughter Makes K-pop Debut in Teddy’s New Co-ed Group ‘ALLDAY PROJECT’
Although the video was released three days ago, Moon Seo Yoon continues to draw widespread attention as anticipation builds for her debut with ALLDAY PROJECT. Her journey from a childhood dream to overcoming family doubts has captivated fans, while her connection to the Shinsegae family and its controversial past with Go Hyun Jung fuels heated online discussions.
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