Singer IU released a number of undisclosed daily photos which were only ever in her photo album. She revealed a video with her new song’s title “Celebrity” on Instagram on the 29th.
The video in question draws attention as it is packed with photos of IU’s daily life. They include the artist watching TV on the sofa at home in comfortable clothes, wearing pajamas, lying in bed, after going grocery shopping, dyeing eyebrows, and just waking up from sleep.
The video displayed scenes that cannot be seen without being the artist’s close acquaintance. Since stars are always perfectly set for stage, these natural daily shots are more so welcomed by the fans.
The reason IU released the photos is part of the ‘Celeb Challenge’ which is a part of the campaign for the new song. EDAM Entertainment said on its official Instagram, “Show us the real side of you which exists only on the other side of the Instagram feed. Express yourself in your own way as you see yourself.” Five participants are to be selected and given a small gift.
Fans cheered for IU’s natural daily photos but at the same responded that they are “worried about participating.”
IU is actively promoting after releasing her new album Celebrity on the 27th.