BTS has officially kicked off its comeback—starting where it all began. The group launched its first round of promotions in Korea, signaling a full-group return with a symbolic move in the heart of Seoul.
On Monday, BTS unveiled a striking offline installation at the central staircase of Sejong Center for the Performing Arts, engraving the group’s name alongside the new album logo and release date. The venue, widely regarded as one of Korea’s most iconic cultural landmarks, underscored the message behind the comeback.
A day later, Big Hit Music explained the decision. “BTS began in Korea and grew into a group that now performs on a global stage,” the label said. “As they return as a complete group after a long time, they wanted to start their offline promotions in Seoul—their cultural home.”
The album logo was first revealed through handwritten letters sent directly to fans around the world, sparking speculation and close analysis from ARMY over the meaning behind the design.
Following the Seoul launch, BTS plans to expand its comeback campaign to major global cities, including New York, Tokyo, and London, with large-scale outdoor promotions.
BTS is set to release its fifth full-length album on March 20th, marking the group’s first full-member comeback in roughly three years and nine months. The album features 14 tracks and is described as “BTS’s ongoing narrative—and a message to fans.”After the album drop, the group will embark on a large-scale world tour, their first in four years since 2022’s Las Vegas run of BTS Permission to Dance On Stage. Tour dates will be announced at midnight on January 14th.
>> BTS Confirms March 20 Comeback With Touching Handwritten Letters
Source (1)
