Rosé is stepping into a powerhouse new chapter. The superstar has officially signed with WME for worldwide representation in her solo music career, following her history-making year as a breakout soloist.
The deal, which was finalized in September, arrives on the heels of the massive success of her debut solo album rosie and its global hit lead single “APT.” featuring Bruno Mars. The track not only became a worldwide smash but also earned Rosé a groundbreaking moment at the upcoming 2026 Grammys: with nominations for Record of the Year, Song of the Year, and Best Pop Duo/Group Performance, she became the first K-pop lead artist ever nominated in any of the Grammys’ main six categories.
Adding to her momentum, “APT.” closed out 2025 as the No. 1 song on both the Billboard Global 200 and Global Excl. U.S. year-end charts, landing Rosé the cover of Billboard’s coveted No. 1s issue.
WME says the partnership signals even more ahead as Rosé prepares new music, global releases, and the expansion of her solo touring. “Rosé is a creative force with a voice that transcends borders and languages,” said Lucy Dickins, WME’s global head of contemporary music and touring. “We are honored to welcome her to WME and excited to support her as she continues to shatter records, break new ground as a solo artist and reach even greater heights in her music career. She is unstoppable.”
Rosé’s solo ascent has been steadily building. Before releasing rosie, she signed with The Black Label for management in June 2024 and partnered with Atlantic Records for label services that September. In her Billboard cover feature, she reflected on launching her solo career: “There was a lot that I was determined to learn about… I just remember feeling like a very curious soul as to what I would want to do on my own.”
With her new WME deal and a historic year behind her, Rosé’s solo era is only getting bigger.
>> Rosé Wins Variety’s Global Hitmaker of the Year After Record-Breaking 2025
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