Louis Vuitton has officially stepped into the beauty world with its debut line, La Beauté Louis Vuitton, and some of Korea’s biggest stars are already fronting the campaign. From Squid Game alums to rising K-drama actresses, these eleven women shared their ad shots on Instagram and they’re all ones to watch with exciting projects on the horizon.
Jung Ho Yeon
The model-turned-global star skyrocketed to fame with Squid Game and even made a special appearance in Seasons 2 and 3. She’s no stranger to the Louis Vuitton family, having signed a City Exclusive fashion contract back in 2017. In 2025, she’s fronting both the Louis Vuitton Women’s F/W campaign and the La Beauté Louis Vuitton campaign, cementing her role as one of the brand’s most recognizable faces.
Lee Yoo Mi
Another Squid Game breakout, Lee Yoo Mi is set to star in the Netflix drama As You Stood By, adapted from Hideo Okuda’s novel Naomi and Kanako. The series, also starring Jeon So Nee, Jang Seung Jo, and Lee Moo Saeng, will premiere at the Busan International Film Festival’s On Screen section. She’s already worked with Louis Vuitton on a fashion campaign earlier this year, making this beauty endorsement a natural next step.
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Jo Yu Ri
Former IZ*ONE member Jo Yu Ri is carving out her own path in acting. After appearing in Squid Game Season 2, she’s now emceeing Boys II Planet. Looking ahead, she’ll join Son Ye Jin in a 2026 Netflix drama, Variety. Her Louis Vuitton campaign proves she’s equally at home in music, acting, and high fashion.
Shin Ye Eun
Best known for The Glory and Jeongnyeon: The Star Is Born, Shin Ye Eun continues to rise as one of Korea’s most versatile young actresses. She stars in The Murky Stream, a Disney Plus original drama that’s been officially invited to the Busan International Film Festival. Expect to see much more of her, both on screen and in luxury campaigns. She’s also preparing for the release of A Hundred Memories, in which she stars alongside Kim Da Mi.
Jung Chae Yeon
First introduced to the public through Produce 101 and I.O.I, Jung Chae Yeon has since built a steady acting career. She’s currently starring in Beyond the Bars, and in 2026, she’ll team up with Lee Jun Young in Chairman Kang. In Louis Vuitton’s beauty ads, she caught attention with a chic denim look.
Shin Si Ah
After making her debut in The Witch: Part 2, Shin Si Ah is quickly becoming a Netflix regular. She’ll star in Grand Galaxy Hotel alongside Lee Do Hyun, and has also been cast in the Korean remake of Even If This Love Disappears Tonight from the World, opposite Choo Young Woo. Louis Vuitton spotted her potential early, and she’s one of the freshest faces in this campaign.
Jang Gyu Ri
The former fromis_9 member has been transitioning into acting since leaving the group in 2022. She’s appeared in dramas like It’s Okay to Not Be Okay and When the Phone Rings. While her next role hasn’t been announced yet, her feature in Louis Vuitton’s beauty campaign keeps her firmly in the spotlight.
Lee Joo Bin
Currently starring in Twelve with Ma Dong Seok, Seo In Guk, and Park Hyung Sik, Lee Joo Bin is balancing both action and drama. Up next, she’ll appear in the tvN series Spring Fever alongside Ahn Bo Hyun and Cha Seo Won. Her Louis Vuitton feature is just another step in her fast-rising career.
Chae Won Bin
Known for her performance in Doubt, Chae Won Bin is set to return in 2026 with the SBS drama Sold Out Again Today. The drama also stars Ahn Hyo Seop, Kim Bum, and Go Doo Shim. With her comeback confirmed, her Louis Vuitton campaign is helping to build the buzz.
Choi Hee Jin
Choi Hee Jin charmed audiences as the cat Sonya in Heavenly Ever After, showing off her quirky screen presence. Though her next role hasn’t been announced, her Louis Vuitton campaign proves she’s a rising actress worth keeping an eye on.
Jeon So Nee
Jeon So Nee also stars in As You Stood By, premiering at BIFF. Known for Parasyte: The Grey, she recently made headlines with a photoshoot alongside Han So Hee and now adds Louis Vuitton Beauty to her list of fashion credentials.
