Um Tae Goo has done it. He clinches the top spot in the July actor brand reputation rankings, followed by Lee Jung Jae and Jeong Eun Ji in second and third place, respectively.
The Korean Business Research Institute analyzed the brand big data of 100 actors who appeared in dramas, movies, and OTT platforms from June 23rd to July 23rd, 2024. The analysis measured brand participation, media coverage, communication, and community engagement, resulting in a brand reputation index. Compared to the 187,121,892 big data points analyzed in June, the July data dropped by 25.66% to 139,108,636.
As the OTT market expands, the scope of the brand reputation analysis for actors has broadened. This comprehensive analysis includes actors active not only in films and broadcast media but also on web media platforms.
The top 30 actors in the July 2024 brand reputation rankings are Um Tae Goo, Lee Jung Jae, Jeong Eun Ji, Lee Je Hoon, Jang Na Ra, Lee Jung Eun, Park Ji Hwan, Go Youn Jung, Baek Seo Hoo, Kim Hee Sun, Go Min Si, Choi Jin Hyuk, Choi Woo Shik, Ha Jung Woo, Ma Dong Seok, Han Sun Hwa, Lee Yoo Young, Lee Seo Jin, Lee Byung Hun, Han Chae Young, Song Joong Ki, Nam Ji Hyun, Ji Sung, Chun Woo Hee, Hwang Jung Min, Jo Ah Ram, Lee Jung Ha, Lee Do Hyun, Wi Ha Jun, and Kim Hee Ae.
My Sweet Mobster star Um Tae Goo topped the brand reputation index with a score of 4,207,289. Lee Jung Jae of The Acolyte followed closely in second place with 4,138,752, while Miss Night and Day actress Jeong Eun Ji secured third place with an index of 3,830,246.
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