IU officially announced her plans for her return after two years of break, with her pre-release single “Love Wins” set to drop on January 24th at 6 PM KST. The first teaser featuring BTS’ V created a buzz among fans, but it’s the song’s title that has sparked speculation and curiosity.
The phrase “Love Wins” instantly caught the attention of fans, triggering discussions about its potential connection to LGBTQ themes. Notably, the hashtag #LoveWins was a huge hit in 2015 to commemorate the victory of marriage equality. As fans eagerly await the release, questions arise about whether IU’s new single will be marking one of the first instances of a major K-pop artist addressing LGBTQ themes in their music.
Some fans are hopeful that “Love Wins” will serve as a significant anthem for the LGBTQ community, while others express concern that the title might not necessarily reflect the hashtag’s actual content.
As the speculation continues to grow, IU’s fans eagerly anticipate the release of “Love Wins” and the opportunity to figure out the true meaning behind the title.
Take a look at the speculations and reactions her upcoming pre-release single:
또 사랑이 이겼네 라는 말이 아이유와 팬에게 의미있는 문장인만큼 러브윈즈는 아이유가 유애나에게 전하는 팬곡일 가능성이 높아보임..
아이유가 전하는 사랑의 의미는 성애의 개념이 아닐거같음 그래서 헤테로나 퀴어를 전혀 고려하지않고
오직 자신이 전하고싶은 메세지에만 집중할듯 https://t.co/Fs2nO9GnO6
— 하고싶은 말이 있는데요 (@u_u453) January 16, 2024
“The phrase “Love has won again” is meaningful to IU and her fans, and given this, there is a high possibility that “Love Wins” could just be a fan song from IU to Uaena.
IU’s expression of love may not strictly refer to romantic love, so her message may not be limited to ideas of heterosexual or queer relationships. Instead, her focus appears to be on the broader and more general message she wants to communicate.”
Quote: “Love Wins is a slogan that was used in the United States when same-sex marriage was legalized. It has been around for almost 10 years. Not knowing this shows a real lack of interest in what’s happening in the world.”
Original Post: “If you’re going to insist it’s a queer term, it should have been a newly created expression. Whether it’s the rainbow or Love Wins, these are existing expressions, and claiming someone stole queer terminology by using them is really strange. Love Wins is simply a statement that means love conquers all.”
아이유 러브윈즈 이미 망한거 아닌가
1. 퀴어랑 상관없었음
> 개망. 전형적인 소수자 언어 약탈
2. 이쁜 헤테로 사랑^^ 보여주다 동성 손잡는 커플 나이차 커플 등등 막 끼워넣기
> 퀴어베이팅에 소수자 언어 전유
3. 까고보니 뮤비(또는 곡) 전체가 퀴어서사
> 홍보를 남녀 페어로 해서 마케팅한 시
— 솔개솔 (DogSound) (@D0950und) January 16, 2024
“Isn’t IU’s “Love Wins” already a failure?
- If it has nothing to do with queer themes: Total failure. Just a typical appropriation of a minority language.
- If it showcases cute heterosexual love by inserting various scenes like same-sex hand-holding, age-gap couples, etc: Queer-baiting at its finest, exploiting minority language for marketing purposes.
- If the entire music video (or song) turns out to be a queer narrative: Why bother promoting the song with teasers featuring a male-female pair?”
아이유 love wins 내걸고 lgbtq 응원하는 노래내면 레전드될텐데..그럴 용기가 없으십니까! 아이유님이여! 연기면연기 노래면노래 기부면기부 다 이루셨으면서 한발짝만 더 나아가주시면 안될까욤 사랑은가난을이긴다 사랑은현실을이긴다 그정도로도 네네 저는 만족합니다ㅠㅠ
— 기로디만세 (@iprotectyou_) January 15, 2024
“If IU puts out a song supporting the LGBTQ community with ‘Love Wins,’ it would become a legend… Do you not have the courage for that, IU? You’ve excelled in acting, singing and charity. Can’t you take one more step forward? Or I guess just ‘Love conquers poverty, love conquers all reality’ would be enough to satisfy me.”
러브윈즈는 원래 말그대로 사랑이 이긴다인데 지들만 쓴용어도 아니고 왜 난리인지 모르겠네 1n년째 덕질하지만 컴백만 하면 사사건건 말도 안되는걸로 시비야 pic.twitter.com/EvKT9ff9i0
— 짱아 (@dkwlddk) January 16, 2024
“Love Wins literally means love conquers all, but I don’t understand why there’s such a fuss when it’s not even their own exclusive term. I’ve been a fan for over 10 years, but every time IU makes a comeback, there’s an uproar over these trivial things.”