YG Entertainment announced on July 14th that BLACKPINK would be joining the worldwide fan community platform Weverse. Their Weverse community will launch on August 2nd, allowing them to connect with the global fandom more easily.
With their fifth anniversary coming on August 8th, fans are eager to see the new special material or activities they will announce through the platform. According to a source from YG, this will be part of their 4+1 Project marking the fifth anniversary.
BLACKPINK will be the third YG artist to join Weverse, following TREASURE and iKON. The agency had previously announced ambitions to strengthen its strategic alliance with HYBE (formerly Big Hit Entertainment) and Weverse Company.
BLACKPINK made their debut in August 2016, and since then, they have released several successful songs such as “DDU-DU DDU-DU” and “Kill This Love.” Moreover, the group broke the record in October of last year when their first full-length album, THE ALBUM, debuted at No. 2 on Billboard’s Top 200 Albums chart. With the album, BLACKPINK also became the first Korean female group to become a million-seller. Along with 29 music videos with hundreds of millions of views, BLACKPINK has gained more than 63M subscribers on YouTube and 22M followers on Spotify.