MONSTA X‘s Shownu has been selected as the brand muse for Moschino perfume.
On October 22, Starship Entertainment announced, “MONSTA X‘s Shownu has been chosen as the new muse of the Italian luxury brand Moschino perfume.” This is the first time that a Korean artist has been selected as a muse for the brand.
Previously, Shownu showed a dazzling presence in a pictorial collaboration between Moschino and 1st Look magazine. Since the release of the pictorial, Moschino Toy 2 perfume, now nicknamed “Shownu’s perfume,” was sold out in just two days at several major retail stores and landed at No. 1 in the perfume brand ranking, generating a huge response.
After announcing Shownu’s new role as their muse, Moschino said, “Rather than his image as the leader of a K-pop group that swept the world, we believe his unique, humorous, lively, and passionate image fits well with our brand. Through various marketing promotions with Shownu, we will renew our brand image and create a positive synergy effect.”
Meanwhile, MONSTA X, including Shownu, is gearing up for their comeback with their third full-length album Fatal Love on November 2.