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This Summer Is Hot with “SSAK3 Craze” – SSAK3 Becomes a Global Hit

Credit: MBC

In the summer of 2020, the SSAK3 syndrome is leading to a global sensation. After successfully finishing their first debut stage last week, SSAK3 proved their “power” in every area, including music chart, album sales, collaboration goods, and online video content.

On July 30, SSAK3 performed “Play That Summer” for the first time on M Countdown, and won the show with “Summer Sea Again” only six days after their official debut.

In addition, “Summer Sea Again,” which was released on July 25, showed the potential by entering 45 overseas music charts, including Hong Kong, Taiwan, Macau, Singapore, and the United States.

The number of views for SSAK3 related videos has also been on the constant rise, making headlines. The music video for “Summer Sea Again” released through MBC’s How Do You Play? channel surpassed 5 million views.

According to an analysis by Smart Media Rep (SMR), which distributes on online platforms such as Naver and YouTube, the cumulative number of views for all SSAK3 related videos exceeded 103 million views (May 9 to July 28).

Also, the latest episode of Show! Music Core, in which SSAK3 had their debut stage, recorded the highest viewership of the year.

Meanwhile, SSAK3 craze is expected to continue on. At 6:00 p.m. on August 1 KST, the solo songs of Yoo Dragon (Yoo Jae Suk), Linda G (Lee Hyori), and B-Ryong (Rain) will be released, which is followed by behind-the-scenes stories of SSAK3’s debut stage will be revealed through How Do You Play?, which aired at 6:30 p.m. KST the same day.

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