EXO’s Baekhyun is once again setting out on his own.
Baekhyun registered B.ION Entertainment as a popular culture and arts planning business with the Gangnam District Office in Seoul on November 9th, according to the Korea Creative Content Agency’s (KOCCA) Popular Culture and Arts Comprehensive Information System.
B.ION Entertainment was established on September 18th, with Baekhyun serving as its CEO. The company registered music production and distribution, concert planning and management of singers and actors among its main business activities.
Baekhyun is currently embroiled in a legal dispute with his former agency, INB100. He established the company himself in June 2023. In May 2024, it became part of One Hundred Label, led by Cha Ga Won.
The dispute stems from alleged unpaid settlements and contract fees. At the end of March, Baekhyun notified the company that he was terminating his exclusive contract, alongside Chen and Xiumin. On August 18th, the three filed for an injunction to suspend the contract’s effect and brought a separate lawsuit on the merits.
The Seoul Central District Court’s Civil Division 50, presided over by Judge Lee Sang Hoon, granted EXO-CBX’s injunction request on September 15th. The exclusive contracts between the group and INB100 are suspended until the first-instance ruling in the main lawsuit.
INB100 may not enter into contracts with third parties against EXO-CBX’s wishes. The company is also barred from interfering with the group’s independent entertainment activities.
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