Korean celebrities don’t just make money from their movies, music and more. Real estate is another important part of major celebrity earnings, and they make crucial investments in Korea’s housing market.
Stars like BLACKPINK Jennie, Kim Tae Hee, and Ha Jung Woo have raked in millions from selling properties and managing real estate. Check out the top stars who made wealthy real estate deals this year so far.
BLACKPINK’s Jennie
Notably, the biggest flex of 2026, Korea Economic TV reported Jennie of BLACKPINK purchased a building in Yongsan for 20 billion KRW ($13.7 million) in cash! The report revealed that Jennie signed the contract in May of last year and finalized the ownership transfer in December, with no mortgage taken out on the property, suggesting a cash purchase. This isn’t Jennie’s first high-value cash purchase either, as she purchased a $3.4 million luxury villa in Hannam’s UN Village in July 2023, the same way. There seems to be no deadline for this member’s real estate venture.
Jun Ji Hyun
Recently, actress Jun Ji Hyun bought two buildings in Seoul’s trendy Atelier-gil area for a whopping 46.8 billion won ($32.5 million). Documents show a five-story 1,042㎡ building in the Seongsu district purchased last September for 18.6 billion won ($12.9 million). She also bought a three-story 1,129㎡ building in the same area for 26 billion won ($18 million) in addition to 50㎡ plots of land between the two buildings for 2.2 billion won ($1.5 million). A mortgage of 33.6 billion won ($23.3 million) was borrowed, with the original loan estimated at around 28 billion won ($19.4 million). She paid and successfully registered her name on February 23rd. Jun Ji Hyun has several real estate holdings in Seoul that she has accrued since 2021. With these latest purchases, Jun Ji Hyun now owns five commercial properties, worth nearly 150 billion won ($104 million) in total.
Girl’s Day’s Hyeri
Girl’s Day Hyeri is another idol turned real estate mogul dabbling with millions in the market. However, there were rumors of her selling properties at large sums that were disproven by her agency. Allegedly, Hyeri put a Seoul property purchased in August 2022 for 7.75 billion won ($5.2 million) on the market for 14.5 billion won ($9.8 million) last month. It’s true she demolished the old building and built a new one with two basement levels and six floors above ground for around 10.7 billion won ($7.2 million), and if sold at the current price, Hyeri could make a profit of about 4 billion won ($2.7 million) in just four years. However, Hyeri’s agency SUBLIME firmly denied reports that her property is up for sale. The real estate in question was never listed, and agents have no knowledge of the price mentioned in the article.
Kim Tae Hee
Hankyung TV reported on February 24th Kim Tae Hee sold a 233 square meter unit in Hannam The Hill in Seoul for 12.8 billion won ($9 million) in November of last year, making a profit of 8.5 billion won ($6 million) after seven years. Reports indicated Kim Tae Hee initially purchased the property in August 2018 for 4.23 billion won ($3 million) in cash. Hannam The Hill is an ultra-luxury residential complex developed in 2011 on the former Dankook University site in Hannam-dong, comprising 32 buildings and 600 units. It is well-known to be home to many celebrities, including BTS members RM, Jimin and actor So Ji Sub.
Ha Jung Woo
Aside from his alleged July wedding, Ha Jung Woo is drawing attention after Hankyung reported the actor is currently selling two properties—one in Gwancheol-dong, Jongno District, and another in Bangi-dong, Songpa District, Seoul, on February 19th. Known as Korea’s most prominent real estate investing entertainers, Ha Jung Woo owns buildings across Jongno, Songpa, Sokcho, and Seodaemun. Fans wonder if the wedding with Cha Jung Won prompted the sale of about half of his portfolio. The Jonggak property is reportedly being discussed at around 9.5 billion KRW (approx. 6.6 million USD), while the Bangi-dong building, originally purchased for 12.7 billion KRW, has been listed at 17 billion KRW.
Ha Ji Won
Ha Ji Won reportedly earned a massive profit from selling in Seoul’s trendy Sungsu-dong. The actress sold property for 18.5 billion KRW, a building purchased in March 2020 for 10 billion KRW (approx. 6.8 million USD) alongside Haewadal Entertainment. When Ha Ji Won purchased the spot three years post-construction, she invested 3.1 billion KRW in cash and took out about 7.5 billion KRW in loans. After holding the property for five years and eight months, she earned approximately 8.5 billion KRW in capital gains and 7 billion KRW in net profit.
>> Ha Jung Woo Reveals Why He’s So Into Girlfriend Cha Jung Won
What do you think of these big spenders in Seoul? Which Korean start turned business mogul surprised you with their earnings? Don’t forget to check out your favorite celebs by watching trending K-dramas for free on Amasian TV.
