Kim Jong Seok passed away on June 4th at the age of 29. The cause of death has not been officially disclosed.
According to the Hanam Police Station in Gyeonggi Province, a report was filed around 9:38 AM on June 4th about a disturbance at an officetel in the Hanam area of Seoul. The man involved had reportedly thrown a soju bottle at his girlfriend and later jumped from the building. Following news of his death, speculation grew that he was the person in question.
Born in 1995, Kim Jong Seok began his career as a shopping mall model in 2014 and worked actively in the beauty and fashion industries. He became well-known as the face of the men’s grooming brand DASHU and gained visibility through YouTube Shorts. He also appeared on the tvN variety show The Skip Dating.
The family of the late model Kim Jong Seok has spoken out to correct false and defamatory rumors surrounding his death.
On June 9th, Kim’s older sister posted on social media, saying, “The claim that he ‘showed up drunk at his girlfriend’s house, caused a scene with a soju bottle and jumped when the police arrived’ is not true.” She explained, “Jong Seok was going through a very difficult time emotionally and financially after being scammed by someone he knew. He lost everything and was left with debt, which made day-to-day life incredibly hard. Feeling overwhelmed and hopeless, he ultimately made this heartbreaking decision.”
She added, “That night, Jong Seok and his girlfriend had been drinking separately with their own friends. When he couldn’t reach her, he got worried and went to her place with a friend. His girlfriend, her sister, and her sister’s boyfriend were asleep, so Jong Seok ended up chatting and joking with another male friend who was awake. When his girlfriend later woke up, they had a minor argument—just a typical disagreement between a couple. It wasn’t any kind of violent outburst.”
She continued, “When others stepped in to break up the argument and tensions rose, Jong Seok’s friend broke a soju bottle to stop things from escalating. That’s when the police were called. The claim that Jong Seok tried to flee or hide from the police is also false.” She also released audio recordings of the police and testimonies from close friends to support her statement.
Kim’s sister said, “Family, friends and those who truly knew Jong Seok are heartbroken and upset by these false rumors. This will be my last statement on the matter, and I ask everyone to stop spreading misinformation and leaving malicious comments. We’ve already taken action against such posts and will continue to report any defamatory or false remarks. Please stop disrespecting and slandering the deceased.”
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